Keep your site lean and efficient by clearing out spam comments, trashed items, outdated revisions, and orphaned data. Then, optimize the database tables and double-check that your automated backups are running reliably.

Update your hosting environment by ensuring you're running on the latest stable PHP version and that your SSL certificate is current. Regularly audit security plugins for vulnerabilities and apply any needed patches to maintain airtight site protection.

Make sure all form tools are up-to-date and secure, then test each form to ensure leads are flowing properly into your CRM. Audit any automated workflows to confirm they’re still aligned with your business goals and lead nurturing strategies.

Clean your email list by removing bounced or disengaged contacts using a verification tool. Segment contacts based on key traits like industry or engagement level, and consider relaunching opt-in campaigns to re-engage dormant leads.

Update on-page content and metadata, fix any broken links, and restructure internal links to improve crawlability. Use recent search trend insights to prioritize which content to refresh or expand.

Run an accessibility scan on your WordPress site and downloadable content to ensure all assets are compliant. Update form fields and CTAs to ensure usability for screen readers and keyboard-only users.

Run your site through Google PageSpeed Insights or GTmetrix to identify bottlenecks. Prioritize compressing images, enabling lazy loading, and implementing caching or a CDN to improve performance.

Archive outdated assets like old webinars or case studies that no longer reflect your brand. Refresh evergreen content and identify gaps based on emerging client needs or industry shifts.

Update profile bios, banners, and pinned posts across platforms to reflect your current brand positioning. Remove irrelevant followers and spammy engagement to maintain quality interaction and credibility.

Ensure your GA4 setup is tracking key events, conversions, and audience segments. Align dashboards with your business KPIs and client personas to extract more actionable insight.

Fix crawl errors and mobile usability issues, and make sure your sitemap is current and submitted. Use the search queries report to uncover new content opportunities and SEO improvements.

Remove outdated or unused plugins and themes to reduce security risk. Make sure all active tools are up to date and that your site maintenance plan includes backups and staging site testing.